ERIC Number: ED064868
Record Type: Non-Journal
Publication Date: 1971-Sep
Reference Count: N/A
The Future of News and Public Affairs Broadcasting and Cable TV.
Two stipulations would allow cable television to provide the best in journalism, informational broadcasting, and the associated public services: first, complete freedom of access, and second, all cable programming should be chosen and paid for by the viewer. Over-the-air broadcasting has regarded informational programming as an "inessential item", to be disposed of whenever profits fail to increase. Television news has been superficial and has failed to take into account the needs and tastes of minority groups. Controversial informational programs have suffered from government criticism and the lack of sponsors. The costs of network programs are enormous. If cable television left payment and access up to the viewer, thereby eliminating the need for censorship, and used low-cost videorecorders and less slick presentation methods, many of the problems of over-the-air news programming could be solved. In order to achieve this goal cable should be granted a modified common carrier status, with a number of free public channels. The remaining channels should be reserved for whatever services the viewer chooses, with no advertising and little regulation beyond maintaining technological standards and keeping competition open. These regulatory preferences should be indicated before the disposition of power is firmly established and resistant to change. (JY)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Alfred P. Sloan Foundation, New York, NY.