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ERIC Number: ED064867
Record Type: RIE
Publication Date: 1971-Mar
Pages: 95
Abstractor: N/A
Reference Count: 0
The Neglected Majority: Mass Communications and the Working Person.
Mendelsohn, Harold
Studies have shown that members of the working class are often overworked, underpaid, overtaxed, and unhappy. They tend to be distrustful of new ideas and methods and to rely on their extended families to meet their needs for human contact. One way in which the working class person may have a chance to widen the character of his interactions with society may be through cable television. In order to achieve this breakthrough the communication system must be manned and sustained by persons of ostensible working status backgrounds and interests, thereby giving the cable system credence among its proposed audience and a voice to speak to the outside world. With this system established it may be possible to give working class people a view of the larger world, an understanding of the society in which they live, and a guide to the power they possess to shape society to their needs. The proposed system may also offer simple pleasure-giving entertainment that is better geared to the unique popular culture tastes of working people. (JY)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Alfred P. Sloan Foundation, New York, NY.
Note: Report of the Sloan Commission on Cable Communications