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ERIC Number: ED064604
Record Type: RIE
Publication Date: 1971
Pages: 20
Abstractor: N/A
Reference Count: 0
Science, Mass Media, and the Public.
Tichenor, P. J.; And Others
Science reporting today is starting to undergo some basic changes, partly because of audience reactions which journalists have learned about, partly because of convictions of some writers that changes are needed, and partly because of the growing involvement of science and technology in pressing social problems. Science reporting is no longer confined to reporting of findings and discoveries alone, but increasingly deals with questions about who gets research funds, what problems will be studied, and whether scientists should take part in public decisions about application of scientific findings and technology. Research on the communication process shows that there is exceptionally high public interest in health, medicine, and nutrition; that public use of science content in the media is highly correlated with socioeconomic status; and that strong attitudes and high knowledge of mass media science content tend to go together. Research on understandability of science writing shows that numbers communicate meaning extremely well, and that new scientific terms may be introduced easily if they are used repeatedly and given a singular meaning. (CL)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at U.S. Department of Agriculture Science Writing Seminar, January 27, 1971