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ERIC Number: ED064374
Record Type: RIE
Publication Date: 1972-Apr
Pages: 13
Abstractor: N/A
Reference Count: 0
Development of Semantic Differential Scales for Use with Inner-City Pupils.
McNamara, Thomas C.; And Others
A technique of measuring meaning was developed to allow the quantification of the meaning of a concept to a respondent. For purposes of this research, a set of scales based upon the language patterns of a large city public school children was developed. A brief review of Di Vesta's work in the development of semantic differential scales is presented. He selected 100 children in each of grades 2-6; they came from two suburban elementary schools in a predominantly middle class school district. A list of 100 nouns was read to the children and they were asked to write the first word that they would use to tell about each noun. He then computed (a) the overall frequency of occurrence of each modifier (b) the number of nouns modified by an adjective, and (c) a joint index of frequency and diversity. In the first part of the investigation, the focus was on obtaining a set of adjectives used by the population of interest; and in the second opposites were obtained. A set of 1,300 adjectives was obtained; of these, 87 were selected for use in Part II. A second sample of pupils provided the opposites for the 87 adjectives, and a set of 71 potential scales was developed. Twenty five appear on previous lists but many of the others seem more appropriate for use with the target population. (CK)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at AERA annual meeting (Chicago, Ill., April 1972)