ERIC Number: ED064328
Record Type: RIE
Publication Date: 1972-Mar
Reference Count: 0
A Structure for Formative Evaluation in Product Development.
Sanders, James R.; Cunningham, Donald J.
The role of educational evaluation in product development is part of a framework for discussing and organizing formative evaluation studies. This framework is two dimensional, with formative evaluation activity as one dimension and sources of information as the other dimension. Discussions are presented on the four categories of formative evaluation activities--predevelopmental, evaluation of objectives, formative interim evaluation, and formative product evaluation--and on the three major components of sources of information--internal, external, and concextual--and types of technique most relevant to a particular category. It is recommended that the activities described become an integral part of any systematic development effort to the extent that project resources and constraints allow. Three figures present the following: A Structure for Planning Formative Evaluation in Product Development; A Classification of Information Needs in Formative Evaluation; and Summary of Techniques and Procedures Appropriate for Formative Evaluation. (DB)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Indiana Univ., Bloomington. Educational Research and Evaluation Lab.