ERIC Number: ED063745
Record Type: RIE
Publication Date: 1972-Apr
Reference Count: 0
Behavioral Objectives for Speech-Communication: Panacea, Pandemonium, Or . . . .
Parks, Arlie Muller
The use of behavioral objectives is challenged on three bases: feasibility, utility, and advisability. Behavioral objectives, however, are useful in teaching speech communication. They allow the teacher to start to pinpoint the items the student needs to practice in order to improve. If students are trained to decide which behaviors they wish to elicit from their audience and to read listener feedback, they should be better able to adjust their communication in the direction of getting the response he wants. This training should help the student focus on the message receiver. Using behavioral objectives means creating criteria of competency. Until experimental efforts yield empirical data needed to establish these, carefully thought-out subjective judgments must be used. If behavioral objectives have been established, greater flexibility in choosing methods to reach those objectives will be allowed. (JK)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Mansfield State Coll., PA.
Note: Paper presented at the International Communication Association Annual Convention (Atlanta, Georgia, April 19-22, 1972)