ERIC Number: ED063739
Record Type: RIE
Publication Date: 1972-Apr
Reference Count: 0
An Approach to Training in Population Communication.
Ellingsworth, Huber; And Others
Communication research, because of its interdisciplinary character, is useful in determining training strategies for use in population control programs. After listing seven constraints which differentiate training programs from formal education, the authors present a model of communication training objectives. This model defines the nature of a training program as a function of the cognitive, affective, and behavioral objectives implicitly or explicitly utilized. Within the constraints which define training in general, communication training is that which has given first priority to affective objectives. Several theories and models from population communication literature have been tested in various locales. These include: the "two-step flow of communication" model, the reference group theory, husband-wife communication, adoption model, diffusion theory, and personal versus impersonal sources. Generalizations which have emerged from each of these studies are listed. Findings from other persuasive communication studies may also be applicable, though they have not been tested. (JK)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Hawaii Univ., Honolulu.
Note: Paper presented at the International Communication Association Annual Convention (Atlanta, Georgia, April 19-22, 1972)