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ERIC Number: ED063636
Record Type: RIE
Publication Date: 1972-May-19
Pages: 18
Abstractor: N/A
Reference Count: 0
Public Relations, Computers, and Election Success.
Banach, William J.; Westley, Lawrence
This paper describes a successful financial election campaign that used a combination of computer technology and public relations techniques. Analysis, determination of needs, development of strategy, organization, finance, communication, and evaluation are given as the steps to be taken for a successful school financial campaign. The authors describe how to plan and administer an opinion survey instrument and discuss how to run defined audience campaigns aimed at those groups most likely to vote "yes." According to the report, the results of the successful campaign indicate that voter turnout size is not as critical as the audience represented by the voters. (JF)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at Educational Data Systems Association meeting (St. Paul, Minnesota, May 19, 1972)