ERIC Number: ED062936
Record Type: RIE
Publication Date: 1972-Apr
Reference Count: 0
A Comparison of Factors Underlying College Choice by Students and Parents.
Bowers, Thomas A.; Pugh, Richard C.
This document presents the results of a study designed to determine the reasons why students and parents select the college or university the student is to attend. The study took place in the Fall of 1970 when the freshman students at Indiana University and their parents were issued questionnaires concerning various criteria for choice. For both groups of participants, the academic reputation of the university and the reputation of the specific department or school in which the student intended to study were the 2 most important reasons. However, financial, geographical and academic factors were more important to parents than students, while students attached greater importance to social and cultural and to informal advice factors. The findings suggest that university admissions officials should be sure to provide high school counselors and teachers with relevant information about their institution that the counselors can pass along to prospective students. It also appears that there needs to be increased recognition of the importance of alumni in attracting students. (HS)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Indiana Univ., Bloomington.; North Carolina Univ., Chapel Hill.
Note: Paper presented at the 1972 American Educational Research Association Annual Meeting, Chicago, April 3-7, 1972