ERIC Number: ED062921
Record Type: RIE
Publication Date: 1972-Apr
Reference Count: 0
Institutional Images: Importance to Student Choice of College.
Morey, Ann I.
This paper is a summary report of a study undertaken to examine the conceptualization and function of college images as a factor in college choice. More specifically, the investigation was focused on the images held of 3 University of California campuses by entering freshmen. It included an examination of (1) the accuracy of the images held by freshmen prior to their actual enrollment at their respective campuses; (2) how entering freshmen obtained their information and impressions of the U. C. campus to which they applied; and (3) the importance of image in the choice of particular campuses. A supplementary concern of the study was the comparison of the images held of the 3 campuses by the entering freshmen and by the samples of sophomore students. (Author/HS)
Publication Type: N/A
Education Level: N/A
Authoring Institution: University of Southern California, Los Angeles.
Note: Paper presented at the American Educational Research Association Annual Meeting, Chicago, April 3-7, 1972