ERIC Number: ED062826
Record Type: RIE
Publication Date: 1972-Apr
Reference Count: 0
Storytelling As a Method of Communicating Information About Other Cultures; An Experimental Study.
Ferguson, Mavis B.
A study was devised to test the effectiveness of storytelling in transmitting information about other cultures. A story containing information about marriage customs and burial traditions in India was presented either by a class instructor, on audio tape, or on video tape to the 47 undergraduate students who served as subjects. Analyses of gains between a prequestionnaire and a postquestionnaire which were administered showed that all three modes of presentation produced significant learning of the material. (SH)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Hawaii Univ., Honolulu.
Note: Paper presented at the International Communication Association Annual Convention (Atlanta, Georgia, April 19-22, 1972)