ERIC Number: ED062823
Record Type: RIE
Publication Date: 1972-Apr
Reference Count: 0
Attention to Audio-Visual Media; Some Measurement Techniques.
Lewis, Richard F.
Attention has been studied in four major areas of research: 1) an orientation reaction which must be present before an organism can receive stimulation; 2) a mediating response which directs further action to the stimulus being presented; 3) a cognitive or perceptual state in which the organism selects certain stimuli and excludes others; and 4) the relation between a stimulus and a response. Studying attention within the context of those conditions under which an organism will come under the control of certain stimuli, such as a film or audio tape, might be facilitated by studying the manipulation of stimulus conditions and the behavioral effects observed. Stimulus control procedures and techniques currently being used in infrahuman studies are presently being modified for use with human subjects, and a review of the literature suggests that the "conjugate reinforcer system" which provides some measure of responding during a stimulus presentation may be most useful for application in learning situations. (Author/SH)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Syracuse Univ., NY.
Note: Paper presented at the Association for Educational Communications and Technology Annual Convention (Minneapolis, Minnesota, April 16-22, 1972)