ERIC Number: ED062819
Record Type: RIE
Publication Date: 1972-Apr
Reference Count: 0
The Effectiveness of Three Visual Media in Teaching Concepts Involving Specific Attributes in Independent and Traditional Study Formats.
Wells, Russell F.; And Others
Three visual media--sequential still photographs, slides, and motion pictures--were investigated to discover how effectively each of the three help to convey concepts involving time, space, and motion. A total of 594 subjects were selected from an introductory independent-study course in botany and randomly assigned to one of the three presentation modes in either a timed or non-timed format. Analyses of the data from attitude scales and questionnaires which were administered upon completion of the study materials showed that for concepts involving time, mean scores in the movie condition were significantly higher than for both slides and still photographs. However, with concepts involving motion, mean scores in the movie and slide treatments were significantly higher than those in the still photograph condition. For concepts involving space no significant differences were found, although there is a suggestion that still photographs are more effective. No significant interaction between format and presentation mode was found except with concepts involving time, and this difference can be attributed to an artifact. The study demonstrates, then, that the three modes of presentation differ in their ability to convey concepts of time, space, and motion, but that there is no demonstrated superiority of any one form of media in an independent study format. (SH)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Purdue Univ., Lafayette, IN.
Note: Paper presented at the Association for Educational Communications and Technology Annual Convention (Minneapolis, Minnesota, April 16-22, 1972)