ERIC Number: ED062785
Record Type: RIE
Publication Date: 1972-Apr-19
Reference Count: 0
Medio Communication: A Conceptualization.
Blake, Reed H.
The classification of communication activity into interpersonal and mass communication is inadequate. A third category, "medio" communication, is also needed. Examples of this third type include point-to-point telecommunication (such as the telephone or mobile radio), surveillance telecommunication, and closed-circuit television. Medio communication shares characteristics of both interpersonal and mass communication. Like the former, the audience is usually small in number. The message is not public. The interaction pattern is fairly unstructured. Like mass communication, the audience can be heterogeneous and be spatially distant. The message is transmitted rapidly, and the channel used is usually expensive. Also, a technical instrument is used for message transmission. As one moves from interpersonal to medio to mass communication, the following characteristics appear: 1) the audience per communicator becomes larger; 2) the message becomes less specialized and more public; 3) the cost is higher; 4) the opportunity to participate diminishes; 5) there is less feedback; 6) there are more taboos in what is said. (JK)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Brigham Young Univ., Provo, UT.
Note: Paper presented at the International Communication Association Annual Convention (Atlanta, Georgia, April 19-22, 1972)