ERIC Number: ED062782
Record Type: RIE
Publication Date: 1972-Apr-19
Reference Count: 0
The Field Manager as Change Agent: A "New Think" Approach to an Old Training Problem.
Allen, Richard K.
The focus of this paper is methods for training middle and lower managers, especially those in the field. It is helpful to regard those managers as change agents who must implement decisions coming from the top of the organization, usually in an authoritarian way. Periods of change in an organization can be the time for most effective development of managerial talents takes place. For such development, a well-designed training program is essential. A good program has these characteristics: 1) it provides for the learner's active participation; 2) it provides the trainee with knowledge of results of his attempts to improve; 3) it allows transfer of skills from training period to job; 4) it reinforces the trainee for appropriate behavior; 5) it provides for practice and repetition when needed; 6) it motivates the trainee, and 7) it assists the trainee in his willingness to change. The best training programs are those which regard the field manager as a change agent and shows him communication strategies appropriate to change agents. Training programs for Peace Corps volunteers and agricultural extension agents could be modified for management training. (JK)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Central Michigan Univ., Mount Pleasant.
Note: Paper presented at the International Communications Association Annual Convention (Atlanta, Georgia, April 19-22, 1972)