ERIC Number: ED062286
Record Type: RIE
Publication Date: 1971-Sep-1
Reference Count: 0
Social Influence and Verbal Reinforcement.
Tedeschi, James T.; And Others
Subjects preinformed or not preinformed of reinforcement contingencies interacted with high- or low-esteemed experimenters in a Taffel verbal conditioning situation. Tedeschi's SEV theory of social influence correctly predicted that non-preinformed subjects should emit more critical responses to the more esteemed than to the less esteemed experimenter, but a prediction based on previous research that preinformation should linearly heighten the effects of experimenter esteem was not supported; preinformation reversed the effects of esteem variables. These unexpected results are discussed in terms of role-taking and norm-elicitation hypotheses. The importance of the verbal reinforcement paradigm for studies of tacit influence is cited. A 19-item bibliography, footnotes, tables, and figures are included. (Author)
Publication Type: N/A
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC. Bureau of Research.
Authoring Institution: State Univ. of New York, Albany.