ERIC Number: ED061719
Record Type: Non-Journal
Publication Date: 1972
Reference Count: N/A
1972 Broadcasting Yearbook.
Broadcasting Publications, Inc., Washington, DC.
The 1972 broadcasting yearbook provides complete information about the broadcast industry. An opening section offers a television (TV) directory, various TV statistics, such as demographics, distributions, sales, and rankings, which can be used for market strategies, and other useful information for those involved in communications. A section on TV facilities includes a list of stations under each state with descriptive information. Similar information is provided for Canada. An AM/FM station directory with detailed information about each station is provided in a radio facilities section, along with other information about radio stations and services. A broadcast equipment directory comprises the next section, with additional information about station application procedures and Federal Communications Commission (FCC) rules regulating radio and TV. The last two sections present National Association of Broadcasters (NAB) codes and program services, and agencies, representatives, networks, and trade groups. (SH)
Descriptors: Broadcast Industry, Broadcast Reception Equipment, Commercial Television, Directories, Equipment, Marketing, Programing (Broadcast), Radio, Standards, Television, Television Commercials
Broadcasting Publications Inc., 1735 DeSales Street, N.W., Washington, D.C. 20036 ($14.50)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Broadcasting Publications, Inc., Washington, DC.