ERIC Number: ED061593
Record Type: RIE
Publication Date: 1972-Feb
Communications: Where Schools Go Wrong.
Muir, Kenneth K.
This speech presents the ten commandments of communicating educational information to school district patrons. When dealing with parents' and citizens' groups, an administrator should (1) keep no secrets, (2) be honest, (3) have a planned information program, (4) communicate with all publics, (5) respond to other groups' needs as well as his own, (6) use a variety of media and approaches, (7) speak and write in simple English, (8) listen as well as speak, (9) remember the children and keep them first, and (10) consider an information program a necessity. (RA)
Descriptors: Accountability, Administrative Policy, Administrator Guides, Board of Education Policy, Communication Skills, Communication (Thought Transfer), Educational Problems, Feedback, Information Dissemination, Information Services, Information Utilization, Mass Media, Public Relations, School Community Relationship, Speeches
Publication Type: N/A
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at American Association of School Administrators Annual Meeting (104th, Atlantic City, New Jersey, February 12-16, 1972)