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ERIC Number: ED061499
Record Type: RIE
Publication Date: 1971
Pages: 27
Abstractor: N/A
Reference Count: 0
The Change Agent as a Communicator [and] Communication: A Key to Success in Extension.
Roling, Niels
The two papers that comprise this document focus upon the communication process in extension work. The first paper aims to create greater awareness of the change agent's communication behavior, to make strategies of changing people more into an object of conscious deliberation and less of an art by discussing some of the central elements of the communication process. The second paper, which is a revision of papers delivered at the 18th and 19th International Course on Rural Extension, deals with aspects of change agent behavior which affect contact outcomes. Four "do's" for change agents are suggested: (1) Collect and use feedback; (2) Be client oriented; (3) Use a non-directive approach, especially when identifying your client's problems and way of thinking; and (4) Give careful thought to the nature of proof you offer a client. (DB)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Papers presented at the International Course on Rural Extension (18th and 19th, Wageningen, Holland, July 1970 and July 1971)