ERIC Number: ED060808
Record Type: RIE
Publication Date: 1972-Apr
Reference Count: 0
Effecting Drug Attitude Change in College Students via Induced Cognitive Dissonance.
Horan, John J.; Swisher, John D.
In this study, the authors deliberately set out to modify the attitudes of new students toward drugs in a conservative direction by inducing cognitive dissonance. The method used was a pretest-posttest design in which the experimental group of students were to fill out a value-preference inventory that yielded a score, sorting the students into 2 groups: those preferring mediated experiences and those preferring direct experiences. Following the pretest, the group leader pointed out to all of the students that those preferring direct experiences could not also favor drugs because drugs themselves are mediators. A discussion of this theory followed and more than 80% of the students agreed. The results show that students who preferred direct experiences and who were made to feel dissonant about holding liberal drug views, showed considerably more conservatism in their attitudes toward drugs than similar students who had not been exposed to the experimental treatment. On the other hand, students who preferred mediated experiences and who were thus not made to feel dissonant during the experimental treatment, presented essentially the same attitudinal posture as similar students in the control group. (HS)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Pennsylvania State Univ., University Park.
Note: Paper presented at the Annual Meeting of the American Educational Research Association, April 6, 1972.