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ERIC Number: ED059631
Record Type: RIE
Publication Date: 1972-Mar-2
Pages: 69
Abstractor: N/A
Reference Count: 0
"Too Stuffed for Supper". Testimony Before the Senate Commerce Committee, Subcommittee on the Consumer.
Choate, Robert B.
In testimony before the Senate Commerce Committee the author reiterates charges he made in his original testimony to that committee in 1970. He states that food advertisements on television aimed at children are misleading and that the foods advertised are nutritionally worthless. He cites a study that showed that the boxes in which the cereal was packed were more nutritious than some of the cereals themselves. Advertisements for children's vitamins are criticized as promoting a casual attitude toward pill taking and a disregard for balanced diets. The author proposes to combat the problem with compensatory advertising stressing the value of balanced nutrition and offering consumer education on the tactics of the advertising industry. (JY)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Council on Children, Media, and Merchandising, Washington, DC.