ERIC Number: ED059598
Record Type: RIE
Publication Date: 1971
Television's Child; The Impact of Television on Today's Children; What Parents Can Do About It.
Morris, Norman S.
Based on an extensive series of interviews with clinical psychiatrists and psychologists, educators, television executives, producers, performers, advertisers, parents, and children themselves, this book explores the effect of television on a child's values. It delves into the question of a relationship between violence on television and violent behavior in children and assesses the contribution of television to a child's store of knowledge. In investigating the mechanics and economics of the television industry, it examines in some detail the real motives behind television advertising aimed at small children. The author finds fault with the vast majority of children's programming and tells what has been done and what can be done to improve the fare offered to children. He points out that the control of the harmful effects of television viewing must begin in the home. (JY)
Descriptors: Broadcast Industry, Business Responsibility, Children, Commercial Television, Federal Legislation, Parent Responsibility, Programing (Broadcast), Publicize, Television, Television Commercials, Values, Violence
Little, Brown & Company, 34 Beacon Street, Boston, Massachusetts 02160 ($6.95)
Publication Type: N/A
Education Level: N/A
Authoring Institution: N/A