ERIC Number: ED059492
Record Type: RIE
Publication Date: 1967-Aug
Reference Count: 0
Why Customers Buy (And Why They Don't).
Moot, Robert C.; And Others
The 16th publication in a series of subject presentations in the field of administrative management for use by educators and businessmen who teach management courses is presented. These presentations are intended to be particularly useful to Distributive Education in the smaller community where library research facilities are limited and equipment for the production of visual aids is not readily available. The lecture is designed to be presented to the businessman in nontechnical language. The Lesson Plan is an outline of the material covered which may be used as a teaching guide. The Presentation may be used as written or modified to meet local needs and conditions. The Visual Aids are photographic copies of the set of visual aids which are available for this topic. These visuals are 8- by 10-inch colored transparencies prepared for use on overhead projectors. The Supply Department contains materials which may be reproduced locally for distribution to course participants. Cases in Point are short actual small-business management cases which may be used to augment the presentation and to develop discussion. The Incubator contains ideas for stimulating further thought and discussion by the participants. A bibliography and list of Small Business Administration field offices are included. (CK)
Descriptors: Administrator Education, Administrators, Audiovisual Aids, Bibliographies, Business Administration, Case Studies, Course Objectives, Distributive Education, Extension Education, Guides, Instructional Materials, Lecture Method, Lesson Plans, Library Facilities, Professional Continuing Education, Research, Stimuli, Teaching Guides, Teaching Methods
Superintendent of Documents, U. S. Government Printing Office, Washington, D. C. 20402 ($1.25); Small Business Administration, Washington, D. C. 20416 (on loan basis)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Small Business Administration, Washington, DC.