ERIC Number: ED059477
Record Type: RIE
Publication Date: 1968-Feb
Reference Count: 0
Marketing Research. Instructor's Manual.
Small Business Administration, Washington, DC.
Prepared for the Administrative Management Course Program, this instructor's manual was developed to serve small-business management needs. The sections of the manual are as follows: (1) Lesson Plan--an outline of material covered, which may be used as a teaching guide, presented in two columns: the presentation, and a step-by-step indication of procedure; (2) The Presentation--a subject presentation; (3) The Visual Aids --photographic copies of the set of visual aids which are available for this topic; (4) The Supply Department--materials that may be reproduced locally for distribution to course participants; (5) Cases in Point--short actual small-business management cases that may be used to augment the presentation and to develop discussion, or as the basis for a second session; (6) The Incubator--ideas for stimulating further thought and discussion by the participants. A< bibliography is provided, and field offices of the Small Business Administration are listed. (DB)
Descriptors: Administrator Education, Administrators, Audiovisual Aids, Bibliographies, Business Administration, Case Studies, Course Content, Distributive Education, Educational Programs, Extension Education, Guides, Industry, Instructional Materials, Lecture Method, Lesson Plans, Marketing, Participant Characteristics, Professional Continuing Education, Teaching Guides
Superintendent of Documents, U.S. Government Printing Offce, Washington, D, C. 20402 ($1.50); Small Business Administration, Washington, D. C. 20416 (on loan basis)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Small Business Administration, Washington, DC.