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ERIC Number: ED059436
Record Type: RIE
Publication Date: 1971-Aug
Pages: 79
Abstractor: N/A
Reference Count: 0
Educational Television in Central Pennsylvania: A Telephone Audience Survey of WPSX-TV.
Lindsay, Carl A.; And Others
A telephone survey of the size, characteristics, and viewing preferences of the audience of WPSX-TV, the educational television station of The Pennsylvania State University. Audience data are based on 1,686 households from a systematic probability sample of 4,176 prime and alternate respondent households in The Central Pennsylvania area. Included in the report is a discussion of the methodology, interviewer training and performance, audience profile, viewing habits, program preferences, and comparisons with a similar study conducted in 1968. (Author)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Pennsylvania State Univ., University Park. Dept. of Planning Studies in Continuing Education.