ERIC Number: ED058746
Record Type: RIE
Publication Date: 1971-Nov-30
Reference Count: 0
A Project to Assess and Document Alternative Modes of Dissemination of Educational Research and Development Information Products. Final Report.
Far West Lab. for Educational Research and Development, Berkeley, CA.
The attempts of the Far West Laboratory for Educational Research and Development to disseminate information about their products to educators outside their "home area" are reported. The main focus of attention was on a multimedia information system, called ALERT (Alternatives for Learning Through Educational Research and Technology). ALERT impartially reports on actionable curricular instructional alternatives (K-12) that have a research and development base. Direct mailing and six regional demonstrations were chosen as the primary means to encourage the use of ALERT. A secondary plan was to follow up with some type of direct mail on the American Government Information Unit and also to demonstrate the unit at a convention. The results of these activities are illustrated with samples of promotional literature and letters received in response to the promotional campaign. The lessons learned in the campaign are summarized as a guide to those about to engage in similar activities. (JY)
Publication Type: N/A
Education Level: N/A
Sponsor: National Center for Educational Communication (DHEW/OE), Washington, DC.
Authoring Institution: Far West Lab. for Educational Research and Development, Berkeley, CA.