ERIC Number: ED058731
Record Type: RIE
Publication Date: 1971
Reference Count: N/A
Putting Words and Pictures About Schools Into Print.
National School Public Relations Association, Washington, DC.
Designed for those responsible for printed materials produced in schools, school systems, and educational organizations, this handbook is a collection of guidelines, tips, and checklists for producing printed materials for the profession and the public. The first two chapters consider elements essential to producing effective publications: purpose, audience, format, writing and editing, art, layout, printing, distribution, feedback, and evaluation and restructuring. The remainder of the handbook deals with these elements in relation to staff newsletters, community newsletters, annual reports, recruitment materials, and more briefly with orientation booklets, curriculum and teaching highlights, financial reports, building dedication brochures, federal and state project reports, and report card stuffers. A final chapter discusses the value and art of photography and the dissemination of news. (Author/SH)
Descriptors: Annual Reports, Bulletins, Conference Reports, Descriptive Writing, Expository Writing, Information Dissemination, Newsletters, Program Descriptions, Public Relations, Publications, Reports, Technical Writing, Writing Skills
National School Public Relations Association, 1201 Sixteenth Street, N. W., Washington, D. C. 20036 ($7.00)
Publication Type: N/A
Education Level: N/A
Authoring Institution: National School Public Relations Association, Washington, DC.
Note: A how-to guide to better school system newsletters, annual reports, and special purpose printed materials