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ERIC Number: ED058723
Record Type: RIE
Publication Date: 1971-Oct-6
Pages: 374
Abstractor: N/A
Reference Count: N/A
Televi$ion: The Business Behind the Box.
Brown, Les
Television is above all a business: the prime objective is to make money. What is bought and sold is not programs but audience. Sponsors pay for the right to reach so many millions of viewers at such and such a time. Since ratings determine the size of the audience, and therefore the cost of advertising, they are the prime and almost the only influential factors at the networks. Lesser considerations are government influence (since stations are licensed by the government) and the image a network wants to build for itself. In the course of a typical year, programs are scheduled, rating wars go on, the government is placated, network executives do battle, local stations are kept in line. Throughout all of this, the television networks' motives for action are usually base and petty. Two of the most powerful men in the business resigned their positions and found other jobs they hope will be meaningful. Even those men had been slaves to the system; their actions had been controlled by their jobs. (JK)
Harcourt Brace Jovanovich, Inc., 757 Third Avenue, New York, N. Y. 10017 ($8.95)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A