ERIC Number: ED058573
Record Type: RIE
Publication Date: 1971
Reference Count: 0
Sexual Appeal: In Black and White.
Parrott, George L.; Coleman, Georgetta
Facial pictures were ranked from characteristically black to clearly white and organized into 3 comparable 6-picture sets of male and female photographs. Pictures were rated for sexual appeal by opposite-sex raters; the raters were either black or white. Results show no sexual appeal effect due to physical characteristics of face for female raters, but a strong effect for males. Black and white males show the same basic response pattern on their ratings while black females gave generally lower ratings to all pictures than white females. (Author)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Sacramento State Coll., CA.