ERIC Number: ED057631
Record Type: Non-Journal
Publication Date: 1971-Jul
Reference Count: N/A
An International Comparison of Children's Television Programming.
Fleiss, David; Ambrosino, Lillian
The results of a comparison of television programming for children in the United States, Canada, Japan, and the democracies of Western Europe are presented. It was found that: in European countries no advertiser is allowed to sponsor a children's program, almost none of these programs carries commercials, and except in Italy, no host of a children's program can make any type of TV commercials. The networks have either individual children's departments or coordinators of regional children's departments; these departments make about 58 percent of the children's programs shown. For Canada, the United States, and Japan, only the United States has no weekday afternoon network children's program; only the U.S. has more advertising on afternoon children's programs than on adult evening programs; the U.S. carries at least twice as much advertising on these programs as do Canada or Japan. Other differences noted also point to deficiencies of U.S. programming for children. Appendixes discuss children's programming in Australia and present charts and figures which summarize the data. (JK)
Descriptors: Commercial Television, Comparative Analysis, National Programs, Programing (Broadcast), Statistical Data, Television, Television Commercials, Television Research
National Citizens Committee for Broadcasting, 1145 Nineteenth Street, N.W., Washington, D.C. 20036
Publication Type: N/A
Education Level: N/A
Authoring Institution: National Citizens Committee for Broadcasting, Washington, DC.
Identifiers - Location: Australia; Canada; Japan; United States