ERIC Number: ED057394
Record Type: RIE
Publication Date: 1971-Sep
Reference Count: 0
An Attempt at Applying Prompting and Reinforcement Toward Pollution Control.
Geller, E. Scott; And Others
The effectiveness of a procedure which combined prompting and reinforcement principles to modify behavior relevant to environmental pollution was studied. During treatment customers entering a grocery store were handed a circular which urged them to buy drinks in returnable bottles (i.e., prompting); after making a purchase, customers were given social approval if they purchased drinks in returnable bottles (i.e., reinforcement). The ABA design indicated that beverage buying behavior at one grocery store was markedly influenced by the treatment procedure; for 2 other markets, treatment effects were not pronounced. An explanation for the differential success of the prompting-reinforcement method is discussed. (Author)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Virginia Polytechnic Inst. and State Univ., Blacksburg.
Note: Paper presented at American Psychological Association Convention (79th, Washington, D. C., September 3-7, 1971)