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ERIC Number: ED057280
Record Type: RIE
Publication Date: 1971
Pages: 253
Abstractor: N/A
Reference Count: N/A
Motivating Human Behavior.
Dichter, Ernest
The purpose of this book is to make people who are involved in motivation in one form or another to think twice before trying to tackle a problem in a direct, head-on fashion. Motivating human behavior is a complex task that involves finding the proper channels of motivation and thinking through the reactions of the person who is to be persuaded. It means finding out the best methods of convincing people rather than persuading them. This book is divided into two parts: (1) Motivating Human Behavior, and (2) Application of Motivational Techniques to Current Problems. The book contains the following information: (1) how to help people draw the conclusions you want drawn, (2) how to get people to change their behavior, (3) how to use body language as a way of motivating others, (4) how to communicate with young people on their own level, and (5) how to effectively oppose an idea by drawing it out to its absurd conclusions. (Author/CK)
McGraw-Hill Book Company, 330 West 42nd Street, New York, N.Y. 10036 ($12.95)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A