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ERIC Number: ED056470
Record Type: Non-Journal
Publication Date: 1971-Oct-18
Pages: 21
Abstractor: N/A
Reference Count: N/A
RX for Children's Television.
Johnson, Nicholas
In his remarks delivered at the Second National Symposium on Children and Television, Federal Communications Commissioner Nicholas Johnson charges that television is not adequately serving those 20 million Americans under the age of five. He scores the networks for the inane, if not actually harmful, nature of their programming and for the quantity and subject matter of commercials. Action for Children's Television (ACT), he points out, has succeeded in bringing these failures to public attention and in causing at least a temporary effort on the part of the networks to improve some of the programming aimed at children. However, he continues, the commercials aimed at children continue to glorify such non-nutritional items as candy and sweet snacks and the cartoon programs continue to portray violence as having a harmless effect. Commissioner Johnson lauds the efforts of the Children's Television Workshop and of Fred Rogers, but, he insists, it remains for the general public to maintain constant pressure on the networks to improve. He suggests such vigilance could be aided by a separate institute to evaluate the total programming performance of the broadcast industry, especially in the areas of its treatment of violence, its impact on the minorities, its journalistic performance, service to the community, and the effect of its advertising policy. (JY)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Federal Communications Commission, Washington, DC.