ERIC Number: ED055259
Record Type: RIE
Publication Date: 1971
Reference Count: N/A
Managing the New Generation in Business.
Stroh, Thomas F.
This book was written primarily for men in management positions in American organizations. It is also intended to serve as a guide to all instructors and students of management institutions from two-year community colleges through graduate schools. It is divided into nine chapters. Chapter 1 includes a study of the personal characteristics of young people (19 to 24 years of age) as well as of their knowledge level and educational background from the point of view of their usefulness to business. Chapter 2 studies the attitudes of college seniors toward a business career, noting that the typical one is not motivated primarily by money. In Chapter 3, it is observed that the burden of interesting young college people in becoming productive members of private industry falls on business itself, i.e., traditional management methods must change. Chapter 4 cites examples of how the manager, by acting like a friendly authority figure, may boost the firm's business in coordination with his young subordinates. Chapters 5 and 6 illustrate how to identify and develop leadership potential within a company. Chapter 7 discusses the psychology of communication and persuasion, based primarily on the principle that all behavior is goal-directed. Chapter 8 includes a discussion of the four functions of management--planning, organizing, leadership and control. Finally, Chapter 9 discusses ways of handling and building positive relationships between young and old managers. (CK)
Descriptors: Ability Identification, Business, College Graduates, Communication (Thought Transfer), Guides, Leadership Training, Management Development, Personnel Management, Young Adults
McGraw-Hill Book Company, 330 West 42nd Street, New York, N.Y. 10036 ($8.95)
Publication Type: N/A
Education Level: N/A
Authoring Institution: N/A