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ERIC Number: ED054631
Record Type: RIE
Publication Date: 1971-Aug
Pages: 25
Abstractor: N/A
The Effect of Visual Illustrations Upon Perception and Retention of News Programmes.
Findahl, Olle
In an attempt to study the role of pictures in connection with the perception of information via television, the pictorial accompaniment to some news items in a simulated television news program was systematically varied. The retention of the verbal message and the perception of the news items were measured for the different illustrations. It was found that the choice of illustration accompanying the investigated news items influenced not only how must the subjects retained of the verbal message, but also what was remembered of the message. In addition, the choice of illustration influenced the perception of the news item. The news stories which most subjects could recall were those illustrated by pictures that corresponded to the verbal information. Least remembered were those which had items read by the studio reporter on the screen and those items that consisted of sound only. A news item illustrated by moving pictures was considered more interesting and more informative than one illustrated with a still picture. No difference in retention was noticed between moving and still picture presentation modes. Finally, there was a correlation between age, sex, and education, and how much the respondents remembered of the news program. (Author/JY)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Swedish Broadcasting Corp., Stockholm.