ERIC Number: ED054613
Record Type: RIE
Publication Date: 1971
Creativity in Communications.
Adams, Robert A., Ed.
A collection of 20 essays on creative problem solving in advertising and sales promotion considers the relationship between client and agency and the degree of creativity that is necessary or desirable for each side to bring to their collaboration. The different essays are fully illustrated and specifically focus on such areas as creativity in marketing, agencies, management, thought processes, the different media of communication, research, press advertising, sound, images, graphic design, television advertising, direct mail advertising, outdoor advertising, point of purchase advertising, cinema, promotion, and communication with captive audiences. A final essay deals with the future of communications and creativity. (SH)
Descriptors: Acoustics, Advertising, Communications, Creative Thinking, Creativity, Discovery Processes, Films, Graphic Arts, Marketing, Mass Media, Publicize
New York Graphic Society, 140 Greenwich Avenue, Greenwich, Connecticut 06830 ($20.00)
Publication Type: N/A
Education Level: N/A
Authoring Institution: New York Graphic Society, Greenwich, CT.