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ERIC Number: ED054496
Record Type: Non-Journal
Publication Date: 1971-Apr
Pages: 13
Abstractor: N/A
Reference Count: 0
Brainstorming on a "Hot" Problem: A Comparison of Individual and Group Results.
Dillon, Peter C.; And Others
The relative and combined effects of short-term group brainstorming practice and video-tape training sessions on brainstorming performance were explored. Two hypotheses were tested: (1) under group and individual conditions, performance should improve with the use of a model of a well trained and experienced brainstorming group, group performance being likely to improve more because of the opportunity to identify with the model; and (2) a short-term practice session would enhance brainstorming performance, again particularly for groups. The 4 rules of brainstorming as described by Osborn (1957) were presented to a student sample . Their task was to generate ideas on possible change tactics in terms of the escalation of the Vietnam war, particularly relevant as Cambodia had been invaded very recently. With the criterion measure as the number of different ideas generated, the superiority of individuals over groups was clearly demonstrated, and the no-videotape condition performed better across all conditions, contrary to expectations. The effect of practice on performance, though positive, was not significant. (KS)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: California Univ., Berkeley.