ERIC Number: ED054353
Record Type: RIE
Publication Date: N/A
Reference Count: 0
The Lodging Industry's Image; How the Adults and Teenagers View Hotels and Motels as Employers and Overall.
Opinion Research Corp., Princeton, NJ.
The objective of this study was to obtain an overall evaluation of hotels and motels with specific emphasis on the industry's image as an employer among the general public. Findings are based on a personal interview research survey conducted among 994 men and women 18 years of age and over, and among 622 teenagers living in private households in the United States. An advanced probability sampling technique was used so that the results could be generalized to the total U.S. population of adults and teenagers. Overall, the lodging industry enjoys a favorable image, having no prominent negative points. Although there is some criticism of high prices, 74 percent feel that "good value" is received for the money. Teenagers tend to have a more favorable image than do adults. (Author/GEB)
Descriptors: Adolescents, Adults, Hotels, Majority Attitudes, Public Facilities, Public Opinion, Public Relations, Sampling, Surveys, Work Attitudes
American Hotel and Motel Association, 888 Seventh Avenue, New York, N.Y. 10019 ($2.50)
Publication Type: N/A
Education Level: N/A
Sponsor: American Hotel and Motel Association, New York, NY.
Authoring Institution: Opinion Research Corp., Princeton, NJ.