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ERIC Number: ED054178
Record Type: RIE
Publication Date: 1970
Pages: 323
Abstractor: N/A
Reference Count: N/A
An Analysis, Classification, and Synthesis of Research and Professional Periodical Literature from 1957 through 1967 Relative to Business-Communication Instruction.
Wise, Frances Louise
Copies of research reports (49) and periodical articles (420) from 1957 through 1967 concerned with the teaching of business communication were obtained from various libraries. Abstracts of the research studies were developed, and resumes were written of 301 of the articles which met four established criteria of quality. The data were then classified according to the following phases of business-communication instruction: History and Status of Business Communication Instruction; Business Letter-Writing Instruction; Business Report-Writing Instruction; Speaking, Listening, and Reading Instruction; and Measurement and Evaluation of Instruction. A synthesis of the data was presented in report form which summarized the information gathered for the five subject classifications. Nine major findings were obtained. Observations are that: (1) The lack of research and the increasing status of business-communication instruction reflected a need for more formal research studies in business communication; and (2) There appeared to be a developing trend toward increasing emphasis on all the verbal proficiencies utilized in business communications. (Author/DB)
University Microfilms, A Xerox Company, Dissertation Copies Post Office Box 1764, Ann Arbor, Michigan 48106 (Order No. 71-13,591; MF $4.00, Xerography $10.00)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Ed.D. Dissertation, University of Southern Mississippi