ERIC Number: ED053758
Record Type: RIE
Publication Date: 1971
Reference Count: 0
Marketing the Products and Services of Information Analysis Centers.
Koch, H. William; Grattidge, Walter
Information analysis centers must perform the function of evaluation as well as compilation, in order to generate products and services with increased utility and user acceptance. Also, these centers must perform a dual role as wholesaler and retailer. These roles, as well as problems and examples of production and marketing experiences, are examined so as to elucidate the present and future potential of information analysis centers in improving communication among scientists. The full potential will be shown to require marketing by information analysis centers operated by a complete spectrum of institutions, including governmental agencies, scientific and technical societies, not-for-profit groups, and commercial firms. (Author)
Publication Type: N/A
Education Level: N/A
Sponsor: National Science Foundation, Washington, DC.
Authoring Institution: American Inst. of Physics, New York, NY. Information Div.
Note: (17 References)