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ERIC Number: ED053575
Record Type: RIE
Publication Date: 1971-Sep-4
Pages: 21
Abstractor: N/A
Reference Count: 0
Television in the Daily Lives of Children.
Lyle, Jack; Hoffman, Heidi R.
To parallel a study done by Schramm, Lyle and Parker (1961), data were gathered from first, sixth, and tenth grade students about television viewing during a week in early May, 1970. Results of analyses of the data suggest several points: Compared to children in the same age group ten years ago, children are spending more time watching television; differences in viewing time today seem less marked across comparisons between socio-economic status and ability groups; students have become more skeptical about the medium's content and have become more overtly hostile to commercials; television viewing is usually accompanied by other activities rather than being the center of attention. It was also found that the importance of television declines in the adolescent years when children develop new social relationships and increasingly turn to music; the programs viewed by children are primarily programs produced for adult or family audiences, not specifically for children; cartoons, re-runs, and old movies are among the most popular with young children; and parental control of viewing appears to be a relatively weak factor, especially with children over six years of age. (SH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: National Inst. of Mental Health (DHEW), Bethesda, MD.
Authoring Institution: California Univ., Los Angeles. Dept. of Journalism.
Note: Paper presented at the symposium, The Early Window: The Role of Television in Childhood, at the Annual meeting of the American Psychological Association (Washington, D.C., September 4, 1971)