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ERIC Number: ED053570
Record Type: RIE
Publication Date: 1970-Jun
Pages: 181
Abstractor: N/A
Reference Count: N/A
Pocket Pal: A Graphic Arts Digest for Printers and Advertising Production Managers. Tenth Edition.
In this digest of information about printing a brief survey of the history of printing precedes detailed explanations of the processes and the materials involved in printing. The four major printing processes--letterpress, gravure, offset lithography, and screen--are explained. Steps in preparing art and copy for printing, including selection of size of type and kind of typeface, proofreading, composition, and converting type into film by various means, are detailed. Other sections deal with preparing photographs for reproduction, and with the techniques of platemaking, printing, and binding. Since paper and ink are basic materials, the book describes the types of each and explains the process of choosing and preparing paper for printing. Although the book is designed for printers and advertising production managers, its style is simple enough that it would be useful in journalism classes, in printing classes, or for newspaper and yearbook staffs. A glossary of printing terms is included. (JK)
International Paper Company, 220 East 42nd Street, New York, N.Y. 10017 ($1.00)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A