ERIC Number: ED053529
Record Type: Non-Journal
Publication Date: 1971
Reference Count: N/A
Broadcast Management: Radio; Television.
Quaal, Ward L.; Martin, Leo A.
After outlining the qualities necessary in a good radio or television manager, the book describes his duties which fall in three major areas: programming, engineering, and sales. It discusses the relationship between the station and its audience in detail. Sections on radio and television programming describe the way most stations operate and suggest a few guidelines for achieving a desirable format. Relationship of the manager to the broadcast engineer and other personnel is explored, and the importance of a good sales force to sell commercials is stressed. The emphasis in this book is on three main themes: Practical considerations in managing a station, the active role of the manager in running day-to-day operations, and compliance with Federal Communications Commission regulations. A full chapter is devoted to the latter theme, and it is mentioned frequently throughout the book. (JK)
Descriptors: Administration, Audiences, Broadcast Industry, Business Administration, Commercial Television, Engineering Technicians, Federal Legislation, Managerial Occupations, Personnel Management, Production Techniques, Programing (Broadcast), Radio, Television
Hastings House, Publishers, Inc., 10 East 40th Street, New York, N.Y. 10016 ($8.95, paperback, $5.60)
Publication Type: N/A
Education Level: N/A
Authoring Institution: N/A