ERIC Number: ED053411
Record Type: RIE
Publication Date: 1971-Apr
Reference Count: 0
Censorship as an Attitude Change Induction.
Ashmore, Richard D.; And Others
This paper presents the results of a preliminary investigation of the relationship between censorship and attitude change. The author initially discusses reactance theory which holds that when a person's freedom to perform a particular behavior is threatened or eliminated, he experiences a motivational state directed toward safeguarding or restoring his freedom. Specifically, it is hypothesized that censorship of a speech which advocates a particular position arouses reactance in a person who could have heard the talk, producing a tendency for him to change his attitude on the issue toward greater agreement with the censored position. Thirty-six subjects were assigned to one of 3 conditions: (1) no censor; (2) censor own position; and (3) censor opposing position. Results offer support for the hypothesis. Subjects who agreed with the position advocated by the censored speech became more favorably disposed to that position. Those who disagreed changed their attitude in the direction of greater agreement with the position. (TL)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Rutgers, The State Univ., New Brunswick, NJ.
Note: Speech given before Eastern Psychological Association Annual Meeting (42nd, New York, N.Y., April 15-17, 1971)