ERIC Number: ED051631
Record Type: RIE
Publication Date: 1970
Reference Count: N/A
Television Commercials: How to Create Successful TV Advertising.
Wainwright, Charles Anthony
All the steps in making a television commercial, from conception to writing through production, are laid out, and many examples of real commercials illustrate the process. The book is directed toward those who want to write successful commercials. Subjects include the use of research in constructing and evaluating commercials, budgeting, choosing actors, and writing for local and special audiences. Advertising men contribute chapter sections about campaigns they have created and what techniques they have used successfully. The emphasis throughout is practical; the aim is to produce commercials which will sell the product. Techniques discussed here are now being used on educational television programs like "Sesame Street" to sell concepts instead of products. (JK)
Descriptors: Advertising, Broadcast Industry, Commercial Art, Commercial Television, Graphic Arts, Production Techniques, Publicize, Television, Television Commercials, Videotape Recordings
Hastings House, Publishers, 10 East 40th Street, New York, N.Y. 10016 ($8.95, paperback $5.95)
Publication Type: N/A
Education Level: N/A
Authoring Institution: N/A
Note: Communication Arts Series; Revised edition, formerly titled "The Television Copywriter"