ERIC Number: ED051623
Record Type: RIE
Publication Date: 1970
Reference Count: N/A
Case Studies in Broadcast Management.
Coleman, Howard W.
This collection of case studies, based on factual situations which have challenged broadcast managers in recent years, is designed to stimulate thinking about and solving of "real world" problems in commercial radio and television operations. Topics of a serious, long-run nature include enlarging the radio audience; station revenue and economy; programming, sales, and promotion in new ultra-high frequency (UHF) stations; the late evening news-weather-sports format; being independent in a four-station market; and filling a top station management position. Other subjects, which are more short term and don't involve capital investment, concern potential lawsuits, the controversy over broadcast editorializing, public service and cultural programming, and in-fighting among local media. Each problem is written as a dialogue among station personnel, and after the situation has been established, the reader is presented with a decision to make about the problem. Each chapter lists additional readings which bear on the problem, and in class situations, problems may be worked through using role-playing techniques. (JK)
Descriptors: Administration, Audiences, Broadcast Industry, Broadcast Television, Case Studies, Commercial Television, Decision Making, Problem Solving, Programing (Broadcast), Radio, Television
Hastings House, Publishers, Inc., 10 East 40th Street, New York, N. Y. 10016 ($4.95, paperback, $3.60)
Publication Type: N/A
Education Level: N/A
Authoring Institution: N/A
Note: Studies in Media Management series