ERIC Number: ED051587
Record Type: RIE
Publication Date: 1971
Reference Count: 0
The School Public Relations Administrator, 1970-71.
American Association of School Administrators, Washington, DC.; National Education Association, Washington, DC.
This document reports the results of a 1971 survey of the status of public relations programs in over 200 school systems, updating the information from a similar survey conducted in 1967. The report tabulates and analyzes data reported on 208 questionnaires and, wherever possible, compares the data with those of the 1967 survey. Part A of the report covers information on school systems employing fulltime public relations directors, and Part B discusses schools with other administrative arrangements. Sample job descriptions for fulltime public relations directors and examples of public relations policies adopted by participating school systems are provided. (JF)
Descriptors: Administrator Qualifications, Administrator Role, Administrators, Board of Education Policy, Educational Research, Guidelines, Newsletters, Press Opinion, Public Opinion, Public Relations, School Community Relationship, School Surveys, Statistical Analysis
Educational Research Service, Box 5, NEA Building, 1201 Sixteenth Street, N.W., Washington, D.C. 20036 ($3.00)
Publication Type: N/A
Education Level: N/A
Authoring Institution: American Association of School Administrators, Washington, DC.; National Education Association, Washington, DC.