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ERIC Number: ED051385
Record Type: RIE
Publication Date: 1971
Pages: 34
Abstractor: N/A
Communication and Recruitment Project. Phase I, Final Report.
Compton Community Coll., CA.
Funded under the Vocational Education Amendments of 1968, this project was conceived to provide occupational counseling on an individual basis in the prospective student's home. The project is planned as a 3-phase, 3-year project. The objectives of Phase I were to develop a unique, individualized approach to the recruitment of students, and to develop a communication package, consisting of a brochure and audio-visual aids for use in student recruitment. The area served by Compton College includes some 241,000 people of which approximately 50 percent are Caucasian, 40 percent Negro, and 9 percent Mexican-Americans. Unemployment in the area is twice the national average and the income by family considerably below the national average. The immediate problem was to communicate the availability of courses and convince individuals of the need for education. The approach was developed by a survey of literature, solicitation of opinions from government and industry leaders, and meetings with students and community representatives. A brochure and audio-visual aids were developed and recruiters were trained. Phase II will field test these materials, and Phase III will evaluate and draw conclusions. (GEB)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Compton Community Coll., CA.