ERIC Number: ED050772
Record Type: RIE
Publication Date: 1971-Jun
Reference Count: 0
The Marketing of Information Analysis Center Products and Services.
Veazie, Walter H., Jr.; Connolly, Thomas F.
Information analysis centers (IACs) represent a valuable national resource which has not been fully utilized, often because their products and services are not widely known. Recent Government economy measures demand consideration of increased marketability of these products and services and the institution of service charges as a possible source of funding. The development of national guidelines for service charges, which recognize both the basic objectives of IACs and the operating variables which are unique to the individual IAC, is required. Consideration must also be given to existing service charge policies and the advantages and disadvantages of implementing new or alternative policies. Evaluation of the marketability of existing or new products and services requires examination of customer and user markets, the scope and content of these products and services, possible channels for their distribution, advertising and sales promotion, and the prices to be charged. Two case studies, reflecting the experience of two centers which have implemented service charges and the comments of managers on proposed methods of information center cost recovery provide a base on which decisions for service charges can be made. A bibliography of 33 references provides an overview of relevant literature. (AB)
Descriptors: Administration, Case Studies, Costs, Information Centers, Information Dissemination, Information Needs, Information Services, Information Sources, Marketing
American Society for Information Science, 1140 Connecticut Ave., N.W., Washington, D.C. ($2.00)
Publication Type: N/A
Education Level: N/A
Authoring Institution: ERIC Clearinghouse on Library and Information Sciences, Washington, DC.
Note: Jointly Sponsored by ERIC/CLIS and the ASIS Special Interest Group on Information Analysis Centers (SIA/IAC)