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ERIC Number: ED049804
Record Type: RIE
Publication Date: 1971
Pages: 189
Abstractor: N/A
Reference Count: 0
Communication for Librarians.
Penland, Patrick R.
This preliminary work in human communication for librarians is designed to help the library profession address itself to significant communication problems. As they relate to the library and information sciences, the three major areas of communication science covered are: (1) History and theory of communication and culture, organization and function of communication institutions, and communication structures in biological and social organization; (2) Transfer of meaning, design and processing of messages in different media, analysis of message content and systems; and (3) Individual behavior, social interaction and experience, attitude formation and change, public opinion and collective behavior, and the consequence of exposure to various messages. A listing of 253 references is included. (See also LI 002 783 to LI 002 785.) (Author/MF)
Bookstore, University of Pittsburgh, Pittsburgh, Pa. 15213 ($2.50)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Pittsburgh Univ., PA. Graduate School of Library and Information Sciences.